Investing can often feel like steering a ship through stormy seas, traversing risks seen and unseen. Adopting a more disciplined approach to investing for social and environmental equity can help investors minimize portfolio risk and maximize impact, even during flagging markets. In this paper, we review the momentum experienced in sustainable and impact investing and the historical relationship between global recessions and inequality. We then explain the rationale for staying the course during turbulent times, and introduce a framework designed to help investors produce better financial and impact outcomes in any market cycle.